Wen Cleansing Conditioner

Have you tried WEN? It’s a new product that you will soon see in the stalls of Proactiv Branches and selected SM Department Stores. This will soon be available (month of May) and I am lucky enough to have received a sample sachet of Wen Cleansing Conditioner.

Sweet Almond Mint

Everybody knows that I love using organic products. I try to avoid products with SLS (sodium lauryl/laureth sulfates) a known ingredient in household cleaning and personal hygiene products that is usually used as a surfactant and is the reason why it bubbles when we lather. SLS is a dangerous product that will also make your hair dry, faded, dull, lifeless, and frizzy. It might be weird to try hair products that don’t bubble as much but in the three years that I have used organic products, my hair is healthier and is always full of life. Although it does not really claim to be organic, Wen Cleansingconditioner does not have the harshness of SLS. 

Wen Cleansing Conditioner promises deep conditioning and detangling without the harsh ingredients. This product was formulated by Chaz Dean, a celebrity-stylist based in the USA in cooperation with Guthy Renker (the makers of Proactiv Solution)

My first impression with Wen is that I was skeptic about its claim being a cleansing conditioner. If you know about the concept of co-cleansing (or conditioner cleansing), some beauty gurus suggest using conditioner for cleaning the hair instead of the usual shampoo. Shampoo, as they say, is for the scalp, while conditioner is for the hair. Using only conditioner would be beneficial for the hair but it will only give us a gentle cleanse, not at thorough as washing our hair with shampoo.

350 ml of Wen Cleansing Conditioner in Sweet Almond Oil

Trying Wen Cleansing Conditioner for the first time, I did not have any high hopes that it would penetrate into the roots of my hair and into the scalp. The label says to leave the conditioner for at least 3 minutes. Within a minute of staying up there, I felt the menthol in my scalp and it’s a good feeling. It was good that the conditioner reached my scalp. The feeling is a heavenly cool on my scalp.

Wen Cleansing Conditioner is thick and not runny. I like its consistency because it stays on my palm and won’t get wasted unlike other conditioners that are too runny to use. Despite its thick consistency, the product is very pliable and it was a good feeling to massage the conditioner on my hair and scalp.

another variant: Pomegranate

One of the many things that you can do with Wen Cleansing Conditioner is to use it as a leave-on conditioner. I have always rinsed it off but maybe this coming weekend I will try to leave it on my strands and see what miracle it would produce. 

Each 350ml bottle of Wen Cleansing Conditioner costs P995.00 Get your bottle now from any of the following outlets: Department Stores in SM MOA, SM Makati, SM Southmall, SM North EDSA, SM Megamall; Proactiv Branches in Glorietta 2, Trinoma, Marquee Mall. You can also call the following numbers to order: (02)729-2222, 1-800-8-729-8888 (Globe), 1-800-10-889-4444 (PLDT) and 09178018888.