Bioessence: Launching of pHformula with Iya Villania

Davao City welcomed Iya Villania last May 12, 2012 in a press conference for the launching of Bioessence's newest product line: pH Formula.

Dra. Emma B. Guerrero, the President of Bioessence Philippines and Mr. Jules Cabañero, Marketing Director, grazed the event together with one of their newest endorsers, Iya. Iya shares the endorsement with fellow Kapamilya and ASAP host, Nikki Gil.

The new endorsers chosen by Bioessence are young, vibrant, and have proved well in their careers. Dra. Guerrero told us that choosing young endorsers like Iya and Nikki are helping in Bioessence's new campaign: Start Early. Bioessence's campaign stresses the importance of taking care of one's self early or at a young age. 

pH Formula

pH Formula, according to Dr. Guerrero, can target the following specific problems: Melasma, Hyper-pigmentation, Acne Scars, and Aging. The treatment is a combination of acids for targeted problems. pH Formula came from Spain and it is a very mild compared to other services (e. g. Obagi) but it will give you results in as early as the first treatment. This has already been tried and tested by Bioessence for a year before it was launched here in the Philippines. The treatment is recommended to be made once a week for one month and may be extended depending on the client's case. pH Formula has its own product line so aside from the service offered at Bioessence, you can purchase the accompanying products for you to use at home while you're undergoing treatment.

The gorgeous Iya Villania

Iya Villania

Sunblock, moisturizer, sleep and water are the four beauty tools that Iya cannot live without. Among the four, she regards sleep as the most important of them all, 'cause it doesn't only affect beauty, but her mood as well. Iya loves Bioessence's massage services and she often goes to Bioessence after her work in the morning show, Umagang Kay Ganda. For the two hours of my encounter with Iya, I've found her to be really humble, she always keeps her feet on the ground and that's what I think has taken her to where she is now, of course, aside from her talent in acting, hosting, singing, and dancing.

More on Bioessence

Not all people know that Bioessence has started in Davao City and has now expanded into 52 branches nationwide. In Davao City, Bioessence has two branches: Bioessence Gold in Circumferential Road, Davao City, and another branch in Abreeza Mall which recently celebrated its first year anniversary. For your Bioessence inquiries, you can contact 0918-BEAUTY.